The Eisenhower Matrix was formalized and popularized by Business Thinker Stephen Covey in his book “7 Habits of Highly Effective People” based on a quote and life advice from President Dwight D. Eisenhower. Eisenhower, a General famous for his mastery of Operation Torch, the invasion of Northern Africa during World War II and later the approving authority for NASA, understood the importance of prioritization at every level. From commanding troops on the battlefield, to beating the Soviets in space, Eisenhower understood the long and short game and used it to become one of the most successful Presidents in America’s history. “What is important is seldom urgent and what is urgent is seldom important.” It was this quote and Eisenhower’s success that led Covey to present his system for prioritizing tasks without distraction. Below is a simple chart to help you understand the concept, and a few notes from myself as I have implemented this in my own life. Urgent Not Urgent Imp